Need more help? Take advantage of our deliverability services and the Mailgun Optimize Google Postmaster Tools to see how Gmail perceives your reputation and manages your incoming messages. Delivearbility is nothing if not complex. It’s also possible that the reason you’re messages are being blocked are not easily solved by our reasons in this post. There are many reasons Gmail can block your emails, and a few tried and tru paths to get unblocked. Especially with enhanced inbox protocols, monitoring for specific inboxes will be key in maintaining a strong sender reputation. Monitor Google Postmaster: Monitor your messages to Gmail with Google Postmaster Tools to track metrics around open rate, click-through rate, bounce rate, conversions, engagement, and authentication status. This way, you can reduce your email bounce rate and improve your deliverability. And any spam rate higher than 0.3% will land you in the spam folder according to the new Gmail inbox protocols.Ĭlean your email list: Maintain your email list hygiene by regularly verifying email addresses and removing invalid users. While this doesn’t mean much for your recipients (they get the same result: not seeing your emails land in their email account), too many spam complaints can land you on a blocklist. If your subscribers aren’t given a way to opt out with a single click, Gmail will flag you and your users might just mark your email messages as spam. Provide a single-click process for subscribers to unsubscribe. This way, Gmail knows you are who you say you are and is less likely to flag you as a spammer. These are your “ID cards” for sending emails, and make sure to set up your Domain Name Service (DNS) record to display your sender’s name. Use email authentication: Ensure your DMARC, DKIM, and SPF are properly set up. Here are some Gmail best practices to prevent blocked messages in Gmail: If Gmail is blocking incoming emails from you, it’s not the end of the world. How to prevent Gmail from blocking emails? Keep your bounce rates low to keep your deliverability high. If too many of your emails bounce back, Gmail may refuse to deliver your emails. Moreover, if you’ve received a high volume of spam complaints from your subscribers, Gmail might decide not to deliver your emails. If you’ve been acting like a spammer by sending high volumes of content to inactive or invalid email addresses, your IP and and sender reputations suffer. You have a bad IP reputation or sender reputation. Learn more about blocklists, delist your IP address if you’ve landed on a blocklist. If you’ve ended up on Gmail’s blocklist, your message might be blocked by Gmail. Your server’s IP address is on a blocklist. If your email is being blocked because it contains a virus, you'll need to remove it before sending the email. Gmail has a built-in virus scanner that will block emails that contain viruses. If your email contains HTML that's not allowed, try removing it and resending the email. Gmail doesn't allow certain types of HTML in emails, including: Check out our tools to make sure your subject lines pass muster! Your email contains unapproved HTML. Fix your subject lines to dodge the spam filter. This is because emails without subject lines are often spam emails. If your email is missing a subject, Gmail will automatically block it. If you're trying to include an attachment that's not allowed, you'll need to find another way to send it. Gmail doesn't allow certain types of attachments, like. Your email contains an unapproved attachment type. If you’re not a spammer, avoid sending out spammy-looking content! Otherwise, you might land in Gmail’s spam folder. Besides, emails with a high number of images might get flagged as spam. If you include multiple images, try to reduce the number to keep your email under the limit. Gmail imposes a limit of 25Mb per image and 100 images per email. We’ve got everything you need to know to prepare in our Gmail and Yahoo inbox updates post. Learn more: Inboxes are udpating their protocols and cracking down on spam by making SPF, DKIM, and DMARC authentications mandatory and by setting stricter standars for spam rates and unsubscribe processes.
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