While those are all major benefits for working with an agent, it isn't for everyone.Īgents do take a percentage of your payment, so if you want to try your hand at booking licensing jobs first, here are some tips: Do the research!Įven if you're working with an agent, this is HUGE. And because she's been in the biz for quite a while, she already has a reputation with many established manufacturers, making it easier for me to get work. Julie will take the brand presentation I have for my work and pitch it to manufacturers for me, negotiate deals, terms, exclusivity, rights, and allllll of that. This allows me to be hands-off in the negotiating and contract process and allows me to focus on the part I love: doing the art. so you can continue to get work!Īs I mentioned above, I work with an agent. Update that library of yours! At one point I was really not doing a great job at keeping my library up to date, and I had loads of pieces to scan and organize into my licensing library. This will cut down the amount of time you spend on each job as well if something is turn key! Big tip: then the manufacturer can look through your work with ease. If you're able to have your art prepped and categorized in files based on themes, trends, seasons, etc. Secondly:īuild and organize a library of work! This will make your life sooo much easier whether you're working with an agent or directly with a brand. Like most creatives, the word “trademark” sends shivers down my spine, but it's something you must set up before signing contracts and get your work on products, in stores, etc. You must trademark your business in order to have anything to license. Licensing allows you to have more freedom – instead of having to create brand new art for every client, manufacturers can select from a library of work you already have!įirst steps to getting your art licensed First things first: Seeing your art on products in stores is pretty cool! Licensing will allow you to take the next step in your business. Licensing allows you to get a little passive income from it! have piles of work that is just sitting there. If you have a library of art (or you're an influencer with a recognizable brand, but I'm going to shift gears and just talk the artist types). This isn't a requirement, but it definitely helps! Go to THIS blog post to read my tips on growing your audience! If you have an audience built up on social media. Have you ever seen prints of photographs sold in places like Urban Outfitters? Someone’s gotta take the photograph, right? Sky’s the limit with this business model! Well, guess what? Chrissy Teigan isn’t an artist, but she had a collection of products in Target. Most people when they hear the word “licensing” (myself included), they think artist and specifically surface pattern and textile work. Are you an artist? Influencer? Photographer? Basically, anyone with a “brand” can license their work. Why licensing your art could be a fit for you Long story short, I hired an agent: Julie Turkel and if you’re asking yourself, “Do I need to hire an agent in order to book licensing jobs?” No, not necessarily…but more on that in the future! The first thing we have to do is decide if licensing is for you or not… And, if you're like, “Yea! I want to know that too!”…Don't worry, I have an entire course soon that covers all of this in detail. I went from, “My art could be in stores and on yoga towels, how cool!” to “Wait, but what do I charge?!” real quickly. Immediately when I received this email I felt both really excited and also totally lost. About a year ago, I was approached by a yoga towel company, Nomadix, asking me if they could pay me a flat fee for 3 pieces of art to be used on their yoga towels. This payment could be an advance that goes against royalties (commission rates are typically in the 3%-10% range on wholesale price), just royalties or just a flat fee).Īs I mentioned, I've been working on licensing projects for about a year now. In the short time (about three years) that I’ve been in the business of art licensing, I’ve been asked: What is licensing? How do I price my art if a brand approaches me? How do I get into art licensing? And while it may seem a bit confusing on where to begin and what it actually is, it’s pretty simple to break down.Īrt licensing is when an artist (Licensor) and manufacturer (Licensee) come to an agreement where the artist gives permission for the manufacturer to use their work on products in exchange for payment. I get SO many questions about this topic and I’m sure if you’re reading this post, you’re wondering if art licensing is for you…
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